3 Disadvantages and Advantages to Personally Branding Your Business

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3 disadvantages and advantages to personally branding your business

3 Disadvantages and Advantages to Personally Branding Your Business

 

Hello you #amazingbusinessowner… did the title of this post confuse you?

3 Disadvantages and Advantages to Personally Branding Your Business…

What they heck does that even mean?

If you have been in the world of entrepreneurship, small business, large business, or any type of business for more than 1 day, you will have heard about “Branding”. So how could there possibly be any disadvantages to it?

Disadvantage to Personally Branding Your Business

The what that I see it, personally branding your business only has 1 downfall, and that is after building a large and loyal following, selling your business or changing the name in the future would be a huge problem.

When you develop an audience around you as the brand, customers begin to feel like they have a relationship with you, as well they should. When you try to branch out under a different business name, you run the risk of alienating them. It’s kind of like when your best friend introduces you to a new person they just met. There is instantly a feeling of competition and distrust.

Having said this, chances are good that if you brand your business around you as the figurehead, you will not be wanting to change the name or sell the business anytime soon

However, the advantages far outweigh the disadvantages. So, let’s hop into the 3 Advantages to Personally Branding Your Business.

3 disadvantages and advantages to personally branding your business

Advantage #1: People Like People

People like to do business and buy from real people.

If you have been searching for the secret to what will make the most difference in your business, look in the mirror. The answer is YOU.

Does everything else you are working on in your business matter? Like building a customer list, social media marketing, and online business acuity? Of course all these things matter, and make a difference for your business, but nothing is equal to the fact that people by you and what you represent in their life.

If you want to build a lasting business where you realize more sales, return customers, and increasing your income, well… this all depends on your ability to get people to like, trust, and know you.

3 Disadvantages and Advantages to Personally Branding Your Business

3 disadvantages and advantages to personally branding your business

Advantage #2: Stay Authentic

Personal branding keeps authenticity at the core of your business

The more virtual our world becomes, the more people are looking for authenticity online. Here are some measurable steps you can take to keep authenticity at the core of your business.

Placing authenticity at the core of your business means placing your customer at the forefront of your business.

Authenticity can be measured through these simple elements…

Raise your business above the competition. Do you get more views to your videos because you are authentic? Of course you will.

Authenticity solidifies your influential identity.

Authenticity permits people to relate to your business. When a customer can relate to your struggle and subsequent victory, they will buy your offers believing success is achievable for them.

Authenticity helps people understand how what you offer is of benefit to them.

Authenticity inspires engagement. When people believe in you they want to be a brand advocate. Turning authenticity into testimonials is a gold mine for your success.

3 disadvantages and advantages to personally branding your business

Advantage #3: Trust is Real

An advantage to personally branding your business will come in the form of trust. People inherently distrust big companies. Conglomerates are perceived as money hungry, but a personally branded business is human.

You have a personality, a voice, seem trustworthy, and are easily approachable. Use these qualities to your advantage. Think about speaking engagements, guest posting, videos and webinars. Showing your face to your customers is going to make a bigger impact on your sales than anything else.

 

Conclusion

3 Disadvantages and Advantages to Personally Branding Your Business is all about learning how to use the power of YOU. People want to know you and believe in your products. The best way to do this is to drive home your authenticity and encourage brand advocacy.

Meredith Dale Marketing and Consulting