3 Ways Get Your Business on the Top of A Google Search

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3 Ways Get Your Business on the Top of A Google Search

 

This article is for the small business owner who wants a broad internet reach by using local information to boost their business.

Let’s look at 3 ways to optimize your Google listing using expert tips.

All the tips you find in this article will be used with your Google My Business profile and are essential for local SEO.

Better yet… all the tips are FREE and will enable your business to appear in local search results for inquiries specific to your products or services.

I guarantee that this article will have something for every small business owners to capitalize upon.

Are you ready to overcome the obstacles that have kept you from the sustainable and profitable business of your dreams? Then let’s do a quick review together and see how to increase YOUR business in just 28 days! 

Schedule your time HERE

 

Reviews

When people shop online for products or services, reviews are seen as indicators of trust, quality and authenticity for a business. MozCast, the service that watches Google’s algorithm changes, notes that 36.9 percent of businesses on the front page of Google show customer reviews.

Reviews are so important to your business, that I suggest you offer social media incentives for any audience member who will leave a review on your Google Local Listing page. Incentives can include free products, coupons, consultations, or free shipping (just to name a few!)

NOTE: If you are a representative of a network marketing company, you should read their policies on incentives! Many companies have different rules for what you can offer within their structure.

According to Google, interacting with customers and responding to reviews shows that you value your customers and Google will reward this excellent customer service with higher listing results. Positive reviews from your customers will improve your business’s visibility. Encourage customers to leave feedback by creating a link they can click to write reviews.

 

Google AdWords

You need to be aware of the power of AdWords. When set up and managed properly, AdWords is one of the best sources for new customers.

According to MozCast, 52.7 percent of websites on Google’s front page feature Google Adwords.

One of the most important things to have a successful Google AdWords campaign is to manage it with a checklist.

KissMetrics blog does an excellent job in explaining the ins and outs of running a successful AdWords campaign. You can read the full article here.

NOTE: this is a pretty ‘meaty’ topic and should be read thoroughly if you want to use AdWords to boost your business instead of just throwing money into the great world of Google assets. Don’t worry if you don’t feel like you are ready to handle AdWords yet! Keep reading for other ways to rank your website on the top of Google.

 

Google Local Listing

Start by Googling your business, but don’t Google your exact business name. Instead, act like you’re a new customer searching for your products and services.

Do you see search results that look like this?

These map-type results are known as Google Places or My Business Pages.

When your customers are searching for a product or service and your city name, they will see Google Places? Business pages with the map showing where they’re located. These search results are the exact same if customers are searching for your exact business name.

Benefits of properly optimizing your page are:

  • Links your website
  • Increases your business’s exposure
  • You have control over your business details

 

Step #1

See if your business page is listed. If you are not sure how to do this CLICK HERE

  • If you don’t have a business account yet, sign up for one.
  • Once you have signed up and logged in, go to Google My Business. From there you should see a button titled “Get Your Page”.
  • Select the proper definition of your business. No matter what you select you will be asked to search to see if your business is already listed. If this is the case, go to the claiming your listing section.

 

 

Step #2

Create a New Listing

  • If your page wasn’t listed, you’ll have to set one up.

 

  • Enter all your business details, making sure they are consistent with what is listed across the web. Name, address and phone number consistency is very important.

 

  • Once you are done you will be asked to confirm that you are authorized to act on behalf of the company. Click continue and you will be prompted to select yes to verify the listing. This will come in the form of a postcard from Google containing a pin # to confirm you are the owner. That takes around 2 weeks.

 

Optimize Your LISTING

Your Google My Business dashboard will look like this.

 

  • Click the edit button to properly optimize all the areas. The importance of consistent name, address and phone number cannot be understated.

 

  • Business Name – Make sure it’s correct, current and your legal name. Do not add any keywords. Doing so will cause Google to flag your page since it doesn’t match up with sites like YellowPages.ca.

 

  • Address – Confirm that this is the same as what is on your website’s contact page. If you don’t have your address listed, you should!

 

  • Contact Info – Make sure it’s the same phone number as listed on your website and in other directories. Add your website and main email address as well.

 

  • Category – You can add up to five services you provide. This is where you will want to determine your five most popular services. You might only have one or two, but add those in.

 

  • Business Hours – Keep in mind people don’t have to visit your website to find out your hours. They can see that on your page or when they search your business name, so fill them out properly.

 

  • Photos – Add as many photos as you can. They could be of your store front or of your friendly staff. Make the visitor feel comfortable with you before they’ve even set foot in your store. Be sure to name your photos for some of your keywords/search terms. If you are a carpenter use “city name+state/province+carpenter.jpg”.

 

  • Introduction – Write 250 words of unique content that is different from on your website. It is recommended you do not place excessive keywords in this about section.

Once this is done, hit the blue “Done Editing” button.

Are you ready to overcome the obstacles that have kept you from the sustainable and profitable business of your dreams? Then let’s do a quick review together and see how to increase YOUR business in just 28 days!

Schedule your time HERE

Conclusion

Besides Google Adwords (Top), Local Listings, and Reviews, other features that you need to pay attention to according to MozCast include related questions, site-links, content / top , and images.